Gen Z in [ FOCUS ]™ The New Success Equation—and What it Means for College Marketers
Gen Z is reshaping what it means to pursue education, build a career, and define success—and this webinar has what higher ed marketers and administrators need to start doing—now. Join the Yes& research team as we unpack findings from our year-long study and explore how institutions can better connect with a generation driven by autonomy, wellbeing, and real ROI.
During this 45-minute webinar, we’ll cover:
- What Gen Z truly wants from life after high school. They are reshaping the terms and even the language of success—and looking for receipts on who delivers.
- The four path personas that bring this generation’s decision-making into focus, grounded in real motivations, pressures, and value calculations—and how to use them without oversimplifying or stereotyping.
- Strategic implications for messaging, enrollment, and student experience—as well as how these trends fit into the broader cultural forces shaping Gen Z’s choices.
Reserve your spot to gain clear, actionable insight into engaging Gen Z in relevant, resonant, future-ready ways.
Yes& Speakers
Heidi Halseth
Lead Researcher
Libby Morse
Senior Vice President, Brand Strategy
Caitlin Moynihan
Vice President, Research
Session Moderator:
Alexia Koelling
Senior Vice President, Workstream Lead