The AI Marketing Stack: Boosting Efficiency Across Ops, Planning, and Reporting
AI is transforming marketing operations, planning, and reporting—and this webinar shows you how to put it to work. Join Yes& B2B and a panel of senior marketing leaders as we explore practical strategies for building a smarter, AI-enabled marketing stack that drives real results.
During this 60-minute webinar, we’ll cover:
- How to design an AI-driven marketing tech stack that accelerates outcomes.
- Ways to automate processes without losing human oversight or creativity.
- Approaches for turning data into faster, smarter reporting and insights.
- Why governance matters and how to scale AI while maintaining control and accountability.
Reserve your spot and gain actionable steps to prepare your team for AI-powered efficiency.
Speakers
Aidan Flaherty
Vice President, Marketing Operations & Intelligence
Optiv
Chrissie Koeppen
Vice President Digital Strategy
Yes&
Kate Reed
Chief Marketing Officer
Delinea
Jeff Sutelman
Marketing Measurement Evangelist
Funnel
Tammy Tufty
Content Strategy & Operations Manager
BMC Software
Session Moderator:
Jess Antle
Vice President Strategic Communications
Yes&