Meet the Moderator

Jess Antle
Jess Antle, VP Strategic Communications at Yes&, is a highly experienced corporate communications professional with over 25 years of expertise. Trusted by CEOs for handling critical business issues. In her previous role at AvidXchange, Jessica successfully led Brand Marketing and Communications, overseeing the company's rebranding, launching its first advertising campaign, managing the response to Covid-19, and playing a key role in the company's public listing in October 2021. Earlier in her career, she held significant positions at Dorel Sports and MasterCard Worldwide, where she rose from Director of Corporate Communications to Chief of Staff for the CMO, handling responsibilities such as communicating the company's IPO. Jessica has also honed her PR and marketing skills working on agency accounts for major brands like IBM and Blackberry.
Meet the Speakers
Aidan Flaherty
Aidan Flaherty is the Vice President, Marketing Operations & Intelligence at Optiv, one of the largest cyber security advisory and reseller firms in the world. She’s at the forefront of optimizing account-based marketing and leveraging predictive analytics.


Chrissie Koeppen
Chrissie Koeppen is the VP Digital Strategy at Yes& where she helps organizations harness AI to design experiences that truly matter. She focuses on practical ways to integrate AI into marketing ecosystems while keeping governance, trust, and human connection at the center. Chrissie brings a strategist’s lens to making AI both usable and accountable.
Kate Reed
Kate Reed serves as the Chief Marketing Officer at Delinea, a global leader in privileged access management. She brings deep expertise in building trust through thought leadership and delivering impactful marketing strategies that address today’s most pressing cybersecurity challenges.


Jeff Sutelman
Jeff Sutelman is a seasoned marketing analytics leader with deep expertise in building and scaling data-driven measurement solutions. He began his career at Epsilon, where he helped pioneer the use of test-and-control frameworks and incrementality measurement—well before they became standard practice in the industry. He went on to play a pivotal role at PayPal and Venmo, where he developed and scaled their global marketing analytics platform, enabling sophisticated performance measurement across channels and markets. Today, Jeff leads advanced measurement initiatives at Funnel, where he partners with leading brands and agencies to implement AI-enabled solutions such as marketing mix modeling (MMM) and incrementality testing. His work focuses on helping organizations unlock measurable growth through smarter, more accountable marketing.
Tammy Tufty
Tammy Tufty is a Global Content Strategist at BMC Software with 20+ years of B2B marketing experience across leading companies in technology, manufacturing, and sports nutrition brands. She leads initiatives that integrate marketing with AI-driven approaches and co-founded the Charlotte Marketing AI Exchange, a community advancing AI in marketing through collaboration and education. Tammy brings a balanced perspective on how AI can transform marketing while keeping human strengths at the center.
